October 23, 2009
Update on “IP Bully of the Month” Award Nominee
by Philip Zies
Last week, TacticalIP.com nominated Hansen Beverage Co., the maker of "Monster" energy drinks, for the "IP Bully of the Month" award for demanding that Vermont beer maker Rock Art Brewery, brewer of "Vermonster" beer, rename its fermented non-energy beverage. Well, as it turns out, maybe Hansen isn’t such a bully after all. It seems that Hansen CEO, Rodney Stacks, and Rock Art founder, Matt Nadeu, were able to work out their differences by talking to each other directly. Rock Art has agreed to avoid adding high energy drinks to its line and Hansen has agreed to back down on its renaming demands (source). Nice compromise, boys!
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I hope this does not take them out of the running. I still think they should remain as top candidates for the IP Bully of the Month award.
Comment by Mark Malek — October 23, 2009 @ 4:19 pm