by Mark Malek
You may have already heard about the latest trademark infringement case, where Michael Jordan (yes, that Michael Jordan) has sued two grocery store chains, Jewel-Osco and Dominick’s for trademark infringement, after the stores ran full page ads in a Sports Illustrated issue dedicated to the accomplishments of Jordan. This comes on the heels of Jordan’s ridiculous Hall of Fame induction speech, in which he just ranted about how great he is. Michael – can you get more arrogant? Who is advising you? Please fire them and get someone else – I think you can afford it!
At the end of the day, Jordan probably has a case. He owns a trademark on his name, and has probably gone to great lengths to protect his trademarks. Clearly, the Jordan brand is quite valuable. In my humble opinion, however, I do not think that every possible trademark infringement case needs to be prosecuted. There is such a thing as bad publicity.