Hop on IHOP, or Does IHOP Have a Prayer of Defending Its Acronym?

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By: Philip Zies

This is where we eat pancakes.

An article published by The Kansas City Star reports that IHOP, the International House of Pancakes, recently sued IHOP, the International House of Prayer, for trademark infringement and trademark dilution.  The 52-year old purveyor of pancakes filed its lawsuit against the 10-year old ministry in the U.S. District Court in Los Angeles last week after the Kansas-based religious group started serving food at some of its branches. 

This is where we pray for pancakes in the end times...

While it may seem odd to you that the all-hours breakfast place is doing battle with Midwestern men of the cloth, if you look a little deeper you’ll see that the pancake place is simply trying to protect six registered trademarks, including the acronym “IHOP”, used in connection with 1,476 restaurants operated across the country.  According to a spokesman for the home of “Rooty Tooty Fresh ‘N Fruity,” the suit was filed only after the church mission refused repeated requests to stop using the “IHOP” acronym. 

The International House of Pancakes started using its four-letter acronym in 1973 while the International House of Prayer started preparing for the “end times” in 2000.  Some might consider this pretty damning evidence against the doomsday sentinels, but they are purported to have friends in high places.  Mike Bickle, founder of the International House of Prayer, claims to have been to Heaven…..twice.

I hope you enjoyed this pun-riddled article as much as I enjoyed writting it.

Comments

Posted On
Sep 16, 2010
Posted By
KWW

*Maybe* dilution, but sheesh. That’s very un-tooty and un-frooty.

(Disclaimer – use of the phrase “un-tooty and un-frooty” was in no way intended to tarnish, blur or otherwise infringe the registered trademark for ROOTY TOOTY FRESH n’ FRUITY [http://tarr.uspto.gov/servlet/tarr?regser=serial&entry=77105431])

Posted On
Sep 16, 2010
Posted By
markmalek

Very good stuff Kevin.

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