Lady Gaga Not Gaga Over Baby Gaga

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by Aaron Thalwitzer

In the second chapter of an ongoing series on human breast milk-related trademarks, I present to you “Baby Gaga”, the ice cream you could actually make all by yourself, ladies! Like, totally by yourself. Without anyone’s help. No, seriously, you don’t even need a cow.

Lady Gaga has threatened an ice cream parlor, called the “Icecreamists”,with a lawsuit. Ms. Gaga’s cease and desist letter demanded that the shop change the name of the ice cream, they’d get sued big time. Only, the Icecreamists can’t. The Man shut down the human mammary milk manufacturers before the letter ever reached the Icecreamists.

The Offending Sherbet

Ms. Gaga accuses the Icecreamists of using her “reputation and goodwill” and says that Baby Gaga is “highly detrimental” to her image because it may be “unsafe for human consumption (owing to the risk of it carrying such viruses as hepatitis).”</shudder>

The Icecreamists are milking this PR opportunity for all its worth. A full page response on their website explains that Lady Gaga cannot claim ownership to the word “gaga” since it “has been one of the first discernable phrases to come from a baby’s mouth.”

The Icecreamists placed upped the ante, practically begging Ms. Gaga to keep alive this moot point: They told Ms. Gaga that to “bring her legal team, we will bring our ice cream.”

Ms. Gaga described the product as ‘nausea-inducing’. The Kermit-cuddling, meat-modeling, mannequin of the main stage apparently thinks the Icecreamists have taken this a step too far. The Icecreamists screamed back, saying, “At least our customers are still alive when they contribute to our ‘art’.” Booyah!

The Icecreamists make their best point here:

How can she possibly claim ownership of the word ‘gaga’ which since the dawn of time has been one of the first discernable phrases to come from a baby’s mouth. This is why we chose the name. She owns no rights in the primal utterances of our children.

I hadn’t thought of that, but it makes good sense. Their problem is that the phrase “Baby Gaga” is so evocative of Lady Gaga. Maybe Ms. Gaga isn’t so popular in the UK. I honestly have no idea. Still, I’d wager she is, although she doesn’t seem to be making headlines so much these days.

To borrow a line from the Icecreamists’ response, “It all sounds and tastes like sour milk to us.”

Comments

Posted On
Mar 28, 2011
Posted By
markmalek

I really want to post a plethora of comments about this article, but I can’t figure out one that would be appropriate enough!

Posted On
Mar 28, 2011
Posted By
HeatherH

We are the only mammals to feed our kids someone else’s milk. For the record, my baby LOVED his breastmilk ice cream I gave him for his 1st birthday this weekend. Even hubby said it tasted just like ice cream. If it is good enough for baby, it is good enough for me… not to worry, I wont be sneaking massive scoops or anything. But I dont think it is gross. It was actually RAELLY good.. and I don’t even like ice cream!

As for Lady Gaga… do we REALLY care what she thinks? She is really nasty and her music is only tolerable when other people (namely those under 12) sing it.

Posted On
Mar 29, 2011
Posted By
Aaron Thalwitzer

Heather – Thanks for the comment. I’m curious as to whether any non-mammals feed their kids other animals’ milk. We are also the only animals that have the internets or ice cream, but all snark aside, I found this particular story fascinating for its irony.

Posted On
Mar 29, 2011
Posted By
HeatherH

Do non-mammals drink milk?

Posted On
Mar 29, 2011
Posted By
Aaron Thalwitzer

I think we’ve run into a semantical paradox. Way too early in the week for that.

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