Sunday, 22 May, 2011 17:06
Written by Scott Nyman

Scott Nyman
When I was growing up, our family has an Apple II+ computer. That’s right, we were pretty advanced. I was fully equipped with a software library of state-of-the-art games to be fed into the double stacked 5.25” high density floppy drives. Of all those games, the ones I remember most include the Stickybear series (education games that apparently no one else seems to remember) and “The Oregon Trail.”
The plot to “The Oregon Trail” is simple, get to Oregon without dying. However, along the way, your caravan is bombarded with starvation, disease, and rivers (never float the ox). I’m not entirely sure what dysentery or typhoid are, but from my experiences with “The Oregon Trail,” I’m pretty sure I don’t want to know.
The popularity of “The Oregon Trail” has continued on over the years. There has been a sequel. Versions have been created for the iPhone, Xbox Live for Windows Phone 7, Nintendo DS, and various websites. Most recently, the game has been brought to Facebook via veteran game studio Zynga, titled “Frontierville’s Oregon Trail.”
The Learning Company, owners of the “THE OREGON TRAIL” trademark, have recently filed suit against Zynga for infringement and dilution of its mark. Notably, the complaint filed by The Learning Company, in paragraph 9, states, “Zynga’s use of ‘OREGON TRAIL’ is likely to cause confusion among consumers, to dilute and tarnish the distinctive quality of The Oregon Trail Mark, and to cause irreparable harm to The Learning Company’s valuable goodwill.”
More enjoyably, paragraph 3 of the complaint states, “Designed to sharpen decision making skills and a sense of responsibility, THE OREGON TRAIL has been used by over 60% of 3rd-5th grade teachers and 40% of 6th-8th grade teachers nationwide to teach students about the perils of the frontier period in American history.”
Admittably, “The Oregon Trail” has taught me to never float the ox and attempt to ford an impassable river. Also, I have learned to watch out for snakebites. Though, to The Learning Company’s credit, I have learned that the path from St. Louis to Oregon is indeed perilous. However, I believe most of the perils that exist today are related to getting out of St. Louis with your life and wallet.
Additional reading:
Complaint
Ars Technica