Target, a leading retail store in the United States, is kicking down the door of our neighbor to the north, not for prescription drugs, but to try their hand at the Canadian market. I bet Target never thought they would be met with a bucket of water splashing down on their head, or in laymen terms, a trademark battle.
What has been an ongoing tiff between Target and the Canadian retailer Fairweather, now has escalated into a $250 million lawsuit filed by Target’s foe. The action includes an injunction that would make the United States retail store cease the use of the “Target” name in Canada.
Fairweather, who also operates their chain under the name “Fairweather,” has just recently opened a few stores called “Target Apparel.” They believe that if Target were to open stores in oh Canada, there would be a likelihood of confusion of consumers. I mean, it wouldn’t happen to be because the Fairweather stores also sport the red and white, would it? Probably just showing off pride for their country. Heck, Target should incorporate blue in the signs of their Canadian stores.
I think there are just bad feelings on both sides. They can’t have Brian Boitano on their side in the Winter Olympics and America will never play hockey like the Canadians. Albeit, there is going to be money won and money lost.