February 4, 2010
Honda Sued for Trying to Save the Earth!
Honda can probably be considered one of the leaders in making more fuel efficient vehicles. They have always put out some pretty good vehicles, and now, with hybrid technologies, they have been manufacturing some vehicles that get between 40 and 45 miles per gallon. If I were Honda, I would want to boast about that too. Apparently, Honda started an ad campaign that offended Save the Earth Enterprises, an environmental group based here in the U.S. Save The Earth Enterprises sued Honda for trademark infringement over their recent ad campaign.
At first, I could not wrap my brain around this issue. I could not figure out who in their right mind would possibly confuse an environmental group with an automobile manufacturer. We have all heard about the (alleged) global warming issues, and if global warming was not enough of a reason to want to buy a more fuel efficient vehicle, then the price of fuel sure should have been. I also could not figure out what attorney in their right mind would possibly encourage their client, an environmental group, to sue a giant like Honda, who could only possibly be found at fault for manufacturing cars that may be too reliable (if you have had a bad experience with a Honda, please disregard that last comment).
