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Aaron Thalwitzer

In a move that cannot end well, Walt Disney Company has trademarked “Seal Team 6”, a/k/a the Navy Seal team that killed Osama Bin Laden. The bad press is imminent, and already pouring forth. All of it is deserved.

The application for the mark was filed just two days after Bin Laden was killed. Just enough time for someone to (1) have the idea, and (2) file the application. The special forces unit has gotten tons of glowing press, and it seems that Disney felt left out. Just like the hundreds of Charlie Sheen-related trademark applications to hit the USPTO in the weeks following his recent rise/fall, there’s no such thing as “too soon” when it comes to opportunistic trademark applicants.

The application covers all types of things, including clothing, footwear, headwear, toys, games and “entertainment and education services”. But it gets better. The application also covers Christmas stockings; Christmas tree ornaments and decorations; snow globes. Wait — snow globes!?

If Seal Team 6 sold this schlock, I might actually buy it. Coming from Disney, however, I’d rather spit on it.

The online magazine FishBowlNY ponders the significance of this application:

“Of course, for all we know Disney has been working on an animated feature about a team of anthropomorphic seals in search of adventure, but given the timing of the application that seems… unlikely.”

Keep in mind, an application is just that, and no trademarks have been granted to Disney. Also, a TESS search shows that a company called NovaLogic, Inc. previously trademarked SEAL Team 6 in 2002 and 2004, apparently for use in video games, and obviously long before this news broke. NovaLogic has since abandoned the marks.

Seal Team 6: The Movie. It’s only a matter of time. Let’s just hope it’s not animated.

Disney has yet to comment.

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