You know how Google changes its logo on holidays and for other seemingly random and often cutesy things? Yep. Google just got a patent for that. (It’s actually called “Google Doodles”).
Google describes the invention as a “system [that] provides a periodically changing story line and/or a special event company logo to entice users to access a web page.” The right to change the ‘o’ in your company’s name to a pumpkin on Halloween and linking said pumpkin to a Halloween search is now held exclusively by Big G.
This wasn’t even an overnight decision by the Patent and Trademarks Office; they’ve been deliberating for almost ten years.
Whether the idea is obvious in the context of encouraging users to go back to a webpage to view the new “story and/or the special event logo” is a question for the courts. But, one guy is really impressed with this company called “Google” (you may have heard of them).
“For having been filed ten years ago, this is brilliant – the idea that a logo can be exciting,” Richard Siegel, CEO of Internet technology provider Archbridge, told ABC News today. “This shows me Google was on the ball even back in 2001.”
NEWSFLASH: Google has patented “the idea that a logo can be exciting.” I’m willing to entertain comments on whether TacticalIP’s logo is “exciting.” If so, ut-oh. If not . . . well, you’re still reading, right? Right?
The thing is, the patent doesn’t even describe some new way of changing the logo — it just says (in so many words): you create an image, then upload it, store it, and display it on your website. Many of us do that every day.
My favorite part is actually that the patent lists Google co-founder Sergey Brin as Google Doodle’s inventor. At this very moment, somewhere, a deep-pocketed plaintiff-to-be is already chomping at the bit for its chance to depose Mr. Brin. The scope of questions that can be asked at a deposition is very broad, so Mr. Brin would likely be in for days of questioning over his invention. Just imagine The Social Network, only about Doodles. (I wish!)